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Post-Advertising Survival Guide, Vol 2: Audience Management
As a brand, it’s not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions: — How do you keep...
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Facebook’s New Admin Features and What They Mean For Brands
In the last few weeks Facebook has rolled out a number of new features that Page Administrators have been clamoring for (at least we at Story have). However, unlike the Timeline rollout that featured a...
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Engaging Audiences of Friends and Foes on Social Media
Community managers come across all types of people in their daily adventures in social media. No two audience-members are exactly alike, and understanding how to engage with them on a daily basis is...
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Social Media Strategy Step 1: Find Your Audience
I’m a child of the 80s and a teenager of the 90s. Though my parents didn’t spoil me with riches, they did hop on the Internet bandwagon early. It’s a pretty impressive and serendipitous thing, if you...
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